Me, My scent-The Digital Identity Perfume
Creative direction: Michele Tiberio
Data Analysis: Alan Advantage
Perfume: Tonatto & Michele Tiberio
Photography: Giada Armante
The first perfume of a digital identity is born as a provocative work of art: if you smelled the scent of your digital identity, would you recognize yourself? Technology has been used to reach an olfactive formula, a perfume that would express the digital identity of a real person.
The pyramid sees an aromatic spicy opening, with some cinnamon introducing a floral yet nostalgic heart made of jasmine and vetivert. The bottom is structured, intense, and complex with resins, patchouli, and musks. Finally, to remember that we are human, even if living a hybrid life, there is a drop of beaver, that recalls the instinct and the animalistic side.